EXPLORE THE WORLD OF MINI.

REINVENTING URBAN LIFE - THE MINI WAY.

MINI energises peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all its own. Today, MINI is applying these ideas across urban life.

Postcardstory. The MINI John Cooper Works Countryman.

Happy Birthday. Electric mobility in MINI style

MINI presents Spike, the digital character for the new model family.

The original celebrates its anniversary: The one millionth MINI 3-door of the current generation.

The many minis of enzo ferrari

THE FIRST ALL-ELECTRIC MINI.

THE ORIGINAL ICON.

THE ORIGINAL ICON, BUT MORE DOORS.

PURE UNFILTERED EXCITEMENT.

THE MOST REFINED, SOPHISTICATED MINI EVER MADE.

GET READY TO START EXPLORING.

THE BEST OF BOTH ENERGY WORLDS.

MINI THRILL MAXIMISED.